BTS, BLACKPINK, AND THE WORLDWIDE K-POP PHENOMENON: A DEEP DIVE INTO NEW MUSIC, INDICATING, AND CULTURAL AFFECT

Introduction K-Pop (Korean Pop) has taken the world by storm, with its lively mixture of catchy tunes, outstanding choreography, and visually striking aesthetics. Two groups which have considerably contributed to this wave are BTS and BLACKPINK. Both equally teams have amassed numerous lovers throughout the world, getting household names not only i